There was no deeper message here than to party to excess and have fun, which may have tainted Coolio's critical legacy 20 years down the line. This track had an instantly memorable chorus, and like many of these Jock Jams, it was easy to dance along to (provided that you knew how to count to four on your fingers). While maybe not as as lyrically dextrous or as cultural impactful as his peers, Coolio knew better than anyone how to turn out broad rap hits for the masses, and "1, 2, 3, 4," was no exception. Dre, Coolio and his monster 1995 album Gangta's Paradise was topping the charts and winning Grammys. At a time in hip-hop history more commonly revered for turning out some of the greatest work from Notorious B.I.G., 2pac and Dr. Before he was getting "Iced" in backyards and performing at Clippers halftime shows, Coolio was the most popular rapper in America.
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